From €3.5 Billion to €7 Billion in Just 3 Years
This is major news in the ERP market — enough to make SAP and Oracle take notice. General Atlantic, one of the world’s leading investment firms, has closed a deal to acquire an additional stake in Odoo from Wallonie Entreprendre (the Walloon government’s investment fund in Belgium). The transaction values Odoo at €7 billion (approximately THB 270 billion).
Compared with General Atlantic’s initial investment in 2023, when Odoo was valued at €3.5 billion, Odoo has doubled in value in just three years.
Impressive Numbers
- 170,000+ paying customers across 180 countries
- 16+ million users and 12,000+ certified partners
- In the top 15 countries, every market is growing by more than 30% annually
- In January 2026 alone, Odoo closed €20 million in new ARR
- 2025 revenue reached approximately €650 million; 2026 is projected to exceed €800 million, with a target of €1 billion by 2027
Founder and CEO Fabien Pinckaers remains the largest shareholder, underscoring that Odoo is still a founder-led company with a clear long-term vision.
Why Does This Matter for Thai Enterprises?
1. Open-Source ERP Is No Longer Just the “Budget Option”
A €7 billion valuation backed by General Atlantic — an investor known for backing Alibaba, Airbnb, and Uber — is strong proof that Odoo is an enterprise-grade ERP platform, not merely an alternative for companies that cannot afford SAP.
2. ASEAN Is Becoming a Strategic Growth Market
Odoo is opening a new office in the Philippines in H1 2026, signaling a serious push into Southeast Asia. As the second-largest economy in ASEAN, Thailand stands to benefit from stronger local support, a growing partner ecosystem, and better localization.
3. Odoo 20 Is Coming — With AI
Odoo 20 will be launched at Odoo Experience 2026, taking place on September 24–26 in Brussels. It is expected to introduce:
- Agentic AI for automated workflow execution
- Low-code customization for easier system tailoring
- Industry-specific solutions for specialized sectors
Enersys — An Odoo Partner That Understands Thai Enterprises
As an official Odoo Partner, Enersys does more than implement Odoo — it also integrates Genesis AI with Odoo so Thai organizations can adopt an ERP platform that can think, analyze, and forecast, rather than simply record data.
Odoo’s €7 billion valuation further confirms that choosing Odoo as a core ERP platform is a forward-looking strategic decision — in terms of cost efficiency, flexibility, and long-term scalability.
References: General Atlantic | The Next Web | Benzinga
