Insights and articles
Articles and practical insights on AI, PDPA, data privacy, and digital transformation for Thai enterprises.
AI & Technology · OpenAI and FBI IC3
A Vendor Requests New Bank Details. Who Will You Call Before Paying?
An OpenAI report describes false-front operations that used AI alongside traditional methods. For a vendor payment change, a practical control remains simple: call a number already on file and require a second approver before payment.
Case Studies
Gathering Requirements That Give Customers Confidence from Kick-off to Delivery: 14 Years of Software House Lessons
Nearly half of unsuccessful projects trace back to poor requirements management. This is how Enersys runs kick-off, drawn from 14 years of building software to customer briefs: start from the work the business cannot stop, turn wishes into acceptance criteria, and use Agile to confirm requirements with working software every round.
Case Studies · Odoo / UV Engineering
When Work in Progress Is Invisible, Available Stock Can Look Like No Stock
An Odoo-published UV Engineering case describes production across 7 to 8 stages and about 300 units discovered after an order was declined. The practical lesson is to distinguish raw materials, work in progress and finished goods by their actual status.
AI & Technology · OpenAI
ChatGPT Ads Are Adding a Visual Format. What Should Businesses Prepare Before Sharing Conversion Data?
OpenAI announced a visual ad test and new measurement integrations. Before connecting conversion data, businesses should define the event, necessary fields, accountable owners and privacy conditions.
AI & Technology · Stock Exchange of Thailand
Sustainability vs ESG: How They Differ, and Where Thai Organisations Should Start
Sustainability is the goal: what a business does to the world. ESG is the set of criteria used to measure and report the same thing so investors and regulators can check it. The two belong together, and organisations that do only one run into different problems.
Case Studies · Odoo / ThinkCyte
What More Than 3,000 Parts in Excel Reveal Before Moving Inventory into Odoo
Odoo’s ThinkCyte case points to the groundwork behind inventory control: item identifiers, storage locations and movement history before connecting purchasing, manufacturing and accounting.
News · SAP News Center
SAP Survey: Thai Businesses Expect US$18.3M in AI Spend and 35% ROI in Two Years
The SAP Value of AI Report 2026, produced with Oxford Economics, says Thai survey respondents expect their companies to spend an average US$18.3 million on AI this year and expect average AI ROI of 18% this year and 35% in two years. These are survey expectations, not verified outcomes.
News · Bangkok Biz News
Thailand's 2026 Floods: The Questions a Business Must Answer in the First Hour, and Why a Single Source of Truth Matters in a Crisis
The late-September 2026 floods affected more than 3.35 million people across 30 provinces and Bangkok, and halted factories in several industrial estates. In a crisis like this, businesses with stock, orders and staff data in one system decide far faster. Here is what to check now, and what to put in place before next rainy season.
News · Tilleke & Gibbins
New PDPA Rules in Force Since 14 September 2026: Organisations Must Answer Personal Data Access Requests Within 30 Days
The Personal Data Protection Committee notification on access to and copies of personal data took effect on 14 September 2026. Organisations must offer request channels, verify identity, respond within 30 days and keep records for at least two years. What it requires, and how to prepare your data so you can answer on time.