Insights and articles
Articles and practical insights on AI, PDPA, data privacy, and digital transformation for Thai enterprises.


AI & Technology · Anthropic Research
A human reviewed the report. Who chose the analytical criteria?
An Anthropic study raises a practical question for managers: who chose the metric, population and alternatives before an AI-assisted report reached approval?

AI & Technology · A2A Protocol Specification
Before AI hands work across teams, agree what “done” means
Episode 4 closes the interoperability series with a sales-to-warehouse A2A pilot: requester authority, traceable evidence, timeouts and a bounded experiment the business can measure and stop.
Case Studies · Lighthouse CI documentation
A Fast Website Has to Stay Fast at Every Release
How to move from a Lighthouse check on pull requests to a performance gate before production, with measurement budgets, failure handling, and evidence tied to the build being released. A process design grounded in the current limits of Enersys’s delivery system.

AI & Technology · The Quarterly Journal of Economics
AI Saved 200 Hours. Where Is the Profit?
Trace AI time savings into actual cost reductions, contribution margin and cash, with a worked example and a practical way to measure the difference.

AI & Technology · OpenAI
What is an FDE? An engineer's work from customer discovery to production
What Forward Deployed Engineers do, how the role differs from related jobs, and how engineers and business leaders can assess readiness through a hypothetical ERP, CRM and AI workflow.

Business & Management · Tannenbaum and Cerasoli
How Business Owners Can Grow Through Difficult Decisions and Better Delegation
Develop as an owner or manager through difficult decisions, bounded experiments, clearer delegation and structured reviews of real work.

AI & Technology · NIST
Leading an AI-Enabled Team: Decision Rights, Approvals and Meaningful Metrics
A practical guide to AI team leadership: define decision rights, set approval points and measure quality, review effort and customer outcomes.

AI & Technology · Agent Skills Specification
Who updates the rules when AI follows company procedures?
Agent Skills and SKILL.md can package company procedures for AI. Episode 3 follows a quotation comparison to show who owns the rules, how revisions work and what to test before moving a skill between tools.

Business & Management · Ministry of Commerce
Exports Are Growing. Why Is SME Cash Still Tight?
Connect Thailand's export and credit figures to an SME's cash cycle, with a worked example of the working capital needed to support 20% sales growth.