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AI Is Eating Jobs — Companies Are Firing People for AI’s "Potential," Not Because AI Can Actually Do the Work

Harvard Business Review reveals that 95% of companies investing in AI still haven’t seen returns, yet 180,000 jobs were cut in 2025 — an average of 489 people a day. Who is really losing work, and who is just being used as an excuse?

25 Mar 202612 min
AI JobsLayoffsWorkforceAutomationHBRDigital Disruption

Opening — The Brutal Numbers

489 people a day.

Not soldiers lost in war. Not patients in a pandemic. But the number of people in the tech industry who were laid off in 2025, on average, every single day. Over the full year, 180,000 jobs disappeared from the labor market.

And the numbers are not slowing down. In just the first few months of 2026, more than 150,000 positions had already been cut, with 20.4% — around 9,238 roles — explicitly labeled as "AI-related."

CEOs from Ford, Amazon, Salesforce, and JP Morgan Chase all seemed to say the same thing in unison: "white-collar jobs will disappear," as if they were reading from the same script.

But the question almost no one dares ask out loud is this: Can AI really replace human work yet? Or has it simply become the most elegant excuse for cost-cutting in modern corporate history?

HBR Exposes the Truth: People Are Being Fired for "Hope," Not "Results"

In January 2026, Harvard Business Review published research based on a survey of more than 1,000 executives. The results are the kind you have to read twice:

Only 2% of layoffs were linked to actual AI implementation.

Read that again: 2%

So what explains the other 98%? AI’s "potential" — not real, proven performance. These companies made anticipatory layoffs based on the belief that AI would replace people in the future, even though many had not deployed anything meaningful yet.

This is not a technological revolution. It is a narrative revolution. Companies are using the phrase "AI transformation" as cover for what they already wanted to do: cut labor costs without carrying the old stigma of traditional layoffs.

Think about it. If a company says, "We cut staff because profits are down," investors get nervous. But if it says, "We cut staff because we are transforming with AI," the stock goes up.

It is a win-win game for the C-suite — but a lose-lose for workers.

95% Invested and Got Nothing Back — So Who Pays the Price?

Data from MIT and Oxford reinforces what HBR found:

95% of companies investing in AI have not seen any return at all. That means roughly $30–40 billion in combined spending has vanished into pilot projects that never scaled, proof-of-concepts that never reached production, and AI tools employees never actually used.

So who pays for that failure?

Not the CEOs who approved the spending — they still collect bonuses for "leading AI transformation."

Not the boards that signed off on the budgets — they still get applause from investors excited by the AI story.

Employees pay the price — the people laid off because "AI is coming," even though AI still cannot truly do their jobs.

Data from the New York Federal Reserve confirms it: in the past six months, only 1% of companies in the service sector actually laid people off because of real AI deployment. The rest? Mostly restructuring with AI used as a convenient excuse.

Who Is Actually Losing Jobs? The Numbers Don’t Lie

If AI still cannot genuinely replace people, why are people still losing jobs? The answer is simple: people are losing jobs for real, but not because AI is already doing the work — because companies believe AI eventually will.

And the first people hit are not hard to identify.

By Job Function

  • Administrative roles — face the highest risk, with 26% of tasks seen as replaceable by AI
  • Customer service — follows at 20%
  • White-collar work in general — 80% of American workers may have 10%+ of their tasks affected by LLMs (Large Language Models)
  • Altogether, 25% of all current jobs may see AI take over portions of the work

By Gender — The Numbers Few People Talk About

This is the part mainstream coverage rarely highlights:

79% of working women in the U.S. are in roles at high risk from automation, compared with 58% of men.

Why? Because women are more heavily concentrated in jobs that AI is often seen as able to replace more easily — administrative work, data entry, customer service, and back-office functions — while men are more spread across physically intensive work or highly specialized technical roles.

The AI revolution is not gender-neutral. It is amplifying inequalities that already existed.

Looking Ahead

McKinsey estimates that by 2030, 14% of the global workforce — around 375 million people — may need to change occupations. That does not necessarily mean all of them will lose their jobs. It means the skills they rely on today may no longer be enough.

The Other Side of the Story: AI Is Not That Scary — If You Prepare

Pause the panic for a moment.

The reality is this: AI in 2026 is still far from truly replacing people. What AI does well is repetitive work, tasks with clear patterns, and jobs that require processing huge volumes of data. But there are still major things AI cannot do well:

  • Make decisions in unfamiliar situations — AI is strong at pattern matching, weak in novel contexts
  • Build trust with clients — try sending a chatbot to negotiate a deal worth hundreds of millions
  • Understand cultural context — AI can read numbers, but it cannot read the room
  • Take accountability — when AI gets it wrong, who is responsible? There is still no clear answer

The real problem is not that AI is too capable. The problem is that people are not adapting, or companies are using AI as cover for other agendas.

So instead of panicking, understand this: AI is changing how work gets done, not simply eliminating work. The people who will survive — and thrive — are the ones who use AI as a tool, not the ones trying to compete with it directly.

What Thai Workers Need to Do Right Now

Do not wait. Do not assume your company will upskill you. Do not believe that "my job is safe" — no job is 100% safe anymore.

1. Stop Doing Work That AI Can Easily Replace

If your core job is copying and pasting data, answering scripted questions, or producing template-based reports, you are competing with something that works 24/7 and does not need a salary. Start finding ways to add more value to your role: go deeper in analysis, think more strategically, make decisions faster.

2. Learn How to Use AI — Don’t Fear It

People who use AI as a tool can work 3–5 times faster than those who do not. That is not an opinion — it is already happening in many organizations. If you still have not started using AI tools in your daily work, you are creating a widening gap between yourself and the people who use them every day.

3. Build Skills AI Cannot Replace

  • Critical Thinking — AI can give answers, but humans still need to know whether those answers are right
  • Leadership & Empathy — leading teams, managing conflict, motivating people — AI cannot do that
  • Creative Problem Solving — not creativity in the sense of making art or music (AI can already do that), but creativity in solving complex business problems
  • Cross-functional Communication — the ability to translate technical language into business language, and vice versa

4. Don’t Buy the Narrative Blindly

When a CEO says, "AI will replace 50% of jobs," ask a simple follow-up: How many AI systems has your company actually deployed? What ROI have they delivered? If there is no clear answer, then they are selling a narrative, not reality.

Conclusion — Don’t Become a Victim of the Narrative

The situation is clear:

AI has real potential — no one denies that. But potential and actual performance are not the same thing, and many companies are exploiting that gap as justification for cutting labor costs.

Most of the 180,000 jobs lost in 2025 did not disappear because AI could already do the work. They disappeared because CEOs believe AI will be able to do the work in the future, even though 95% of AI investments still have not proven worthwhile.

Thai workers need to stop being passive receivers of the message, absorbing scary narratives at face value, and start becoming active shapers of their own future.

AI is not the scary part. What is truly dangerous is failing to prepare and believing everything companies say without questioning it.

Organizations that want to adopt AI strategically — not just follow the hype — need to start by understanding what AI can and cannot actually do, not by starting with layoffs.

Contact the Enersys team to build an AI strategy that delivers real results, not just headlines.

References

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